Story, Rhythm, Pace

[Working from concept to final cut]

Turning strong ideas into content people want to watch.

Visuals that don’t apologise

withorwithoutAI

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Creative Video Editing Reel
About
Role
Creative Video Editor
Category
Live Action / Creative Video Editing

Ideas, pace, and storytelling in motion.
From brief to final cut, I turn ideas into films with rhythm, sound and impact.
Every frame. Every beat. Every detail.

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About
Role
AI Director
Category
Cinematic storytelling through AI

DIRECTING WHAT DOESN’T EXIST YET
CINEMATIC STORYTELLING THROUGH AI
SAME CREATIVE MUSCLE. DIFFERENT MEDIUM. CONCEPT, STORY, WORLD, CHARACTER, CAMERA, MOTION, EDIT. FROM FIRST IDEA TO FINAL FILMS, NOT JUST A PROMPT.

01

15+

Years experience

02

250+

Projects delivered

03

30+

Clients & agencies

Alberto Restelli•London based•Director•Creative Video Editor•AI director / Artist

Selected work — AI
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01THE CONCRETE RAISED US
01 — THE CONCRETE RAISED US
About
Role
Writer & Director
Format
AI short film

The world of skateboarding and longboarding is in my DNA.
I wrote and directed this short film as an experiment in storytelling, blending narrative camera angles, interview-style sequences, and a gritty black-and-white aesthetic.
Through the eyes of old-school skaters, the film captures a nostalgic reflection on their youth, their lifestyle, and the culture that shaped them. It’s raw, intimate, and steeped in the energy of streets, empty pools, and the concrete that raised them. Above all, it’s a reminder of an era defined by inclusion, not exclusion.

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02SOL BEER
02 — SOL BEER
About
Role
AI Director & Video Editor
Format
AI spec ad

Created this Sol Beer spec ad with nothing but AI tools, my playground for turning bold ideas into good vibes.
Music: Years Around the Sun - Miles Away (Acoustic Edit)

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03PRADA
03 — PRADA
About
Role
AI Director & Video Editor
Format
AI test reel

Prada AI Test Reel. Concepted, designed, and animated solo with AI tools. Personal exploration; not affiliated or commissioned.

Pointofview

01

Direct edit

Raw footage, sharp story.

02

AI direction

Visions built with AI, led by a director.

03

Pitch films

Films that win the room.

04

Mood films

The feeling, before the shoot.

Selected clients01020304050607080910111213141516171819202122232425262728293031 / 31
OGILVYPUBLICIS GROUPEM&C SAATCHITBWAVICE MEDIAMTV MUSIC TELEVISIONSONYSKYREUTERSAB INBEVANOMALYKETCHUMGOLINBRUNSWICK GROUPISLAND RECORDSRAWTHE FIFTHSPACEMOMENTUM W.WGIVENKERNELCONTENTED GROUPCLICKON MEDIABRIGHT PARTNERSHIPTHE MIDNIGHT CLUBTHE PRODUCTION FACTORYPULSE CREATIVEEXPOSURE PROMOTIONSBRAND PIEREVOLTFEEL GOOD PRODUCTIONS
  • Ogilvy
  • Publicis Groupe
  • M&C Saatchi
  • TBWA
  • VICE Media
  • MTV Music Television
  • Sony
  • Sky
  • Reuters
  • AB InBev
  • Anomaly
  • Ketchum
  • Golin
  • Brunswick Group
  • Island Records
  • RAW
  • The Fifth
  • Space
  • Momentum W.W
  • Given
  • Kernel
  • Contented Group
  • Clickon Media
  • Bright Partnership
  • The Midnight Club
  • The Production Factory
  • Pulse Creative
  • Exposure Promotions
  • Brand Pie
  • Revolt
  • Feel Good Productions
  • + many more

Over 15 years across film, television and digital, working from concept to final cut across commercials, documentaries, branded content, pitch films and music videos

Combining traditional filmmaking with AI direction and generative production, using both as creative tools to expand what can be imagined, visualised and produced.

The thinking stays the same: story, script, storyboard, character, camera, lighting, edit.

The tools evolve. The goal doesn’t: turn a strong idea into a film people want to watch.

0.1 Concept development, storytelling & scriptwriting, directing

0.2 Storyboarding, treatments & creative direction

0.3 Creative video editing & colour grading

0.4 Collaboration with brands & agencies across TV, digital & social

0.5 AI-enhanced content creation, blending artistry with innovation